I had the opportunity to see @Garyvee speak last week, and below are my top three takeaways from the interview.

Last week I met the very successful Entrepreneur/Author Gary Vaynerchuk. For those who don’t know who Garyvee is (I doubt that you don’t) but in any case, below is his bio – straight from his latest book “Jab, Jab, Jab RIGHT HOOK: How to Tell Your Story in a Noisy Social World “.

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 Companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him on of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.”

Since you’re reading this, I think it’s perfectly safe to say that you’re familiar with social media marketing, startups and entrepreneurship. But no matter where you are in your career,  we can all learn something from Gary’s success.

I had the opportunity to see him speak last week at Phat Startup, and below are my top three takeaways.

@herbyfabius 3 Lessons Learned from Meeting Gary Vaynerchuk (@GaryVee) at @ThePhatStartup

(1) – Tell your Story

One of the most important things you have to do well on social media is to know how to” Tell Your Story“. But In order to do that, you have to listen closely to what’s being said about you and your business. Monitoring conversations will make it easier for you to engage with potential customers, it will give you the advantage to  engage with them without you sounding like you’re making a sales pitch. It will also give you more opportunities to bring more value (Jabs) back to your fans.

Take In – You have to build trust. You need to have an emotional connection with your fans/customers.  The more they know about you and your business, the more they will trust you.

“There is no sale without the story; no knockout without the setup” – Gary Vaynerchuk [Tweet It]

(2) – Be Human

The chances are you’re already utilizing Twitter, Facebook, Instagram, Pinterest and Google + to help grow your business. As a rule of thumb, your primary goal should be to provide value, engage and connect with people. But every now and then we get caught up in automation. We default to using tools like Hootsuite and Buffer to schedule Tweets and social updates. We all do it (me included) and there’s absolutely nothing wrong with it – as long as you don’t get too carried away. If you do, then you’ll lose your human touch, and people can easily tell when they’re talking to a robot.

Take In – Be there, be a real person. Minimize automation. People want to feel like they’re being taken serioulsly, that their opinion matters. Don’t lose your voice through automation. Remember that you’re engaging with people – so be human and make it personal.

“Content is king, but context is God. You can put out good content, but if it ignores the context of the platform on which it appears, it can still fall flat.” – Gary Vaynerchuk [Tweet It]

(3) – Give, Give, and Give some more

“Jab, Jab, and Jab some more”. You give not because you’re expecting something in return, but because you genuinely want to help others, to help solve problems and to help make a difference. So keep on providing that valuable content that the fans love, it’s why they became fans in the first place.

Take In – The more you help, the more you’ll grow. Always provide value. Continue to help even if you see no rewards. People always will always remember when you made a difference in their lives.


In Conclusion

It really was an honor meeting @Garyvee, I’ve listened to a number of podcast interviews that he has done and I learned a lot from his story.

At the end of the day, it really is all about learning – you can never stop learning. Just when you thought you knew something, you find someone who knows it better than you.


Listen to @Garyvee in these 5 podcast interviews:


BIG SHOUT to some of the awesome people that I connected with:




  • Thanks Owen, means a lot coming from you. It was great to finally meet you. As a parent, it was cool to learn more about your mission with “Parent Startups”

    Thanks for visiting.

  • Owen S.

    Was awesome to hang out with you Herby, you HAVE the charisma and HUSTLE gary was talking about.

  • These are all great tips that I plan to execute into my marketing strategy, its very cool of you to drop by. Thanks Ant.

  • Anthony Wells

    I am glad that you fulfilled your goal of meeting Gary V, and we all benefit, How cool is that!. These are three great takeaway’s, if you implement anything into your social media strategy it should be these.

  • Thanks Paul, yeah it does gets really crazy with the automated right hooks. specially the automated DMs those are the worst. Thanks for stopping by much appreciated.

  • Be human? Best advice ever. Can’t stand the continuous automated sales pitches from some people over and over again. I know one entity that all they do is right hook. There’s no ding-ding, jab, jab, jab… It’s all right hooks.

    Like THAT’s going to entice me. Great article!

  • Thanks Sushant,

    It’s like Zig Ziglar said ” You can get everything in life you want if you will just help enough people get what they want”

  • treptalks

    Nice post, have to find the balance between give and ask.

  • Yes indeed Mike.
    Gary shared the golden nuggetts with us. It really was great meeting up again. Pushing through nonstop.


  • Jared I am big fan of your show, I’d be honored to take part. We’ll connect soon. I really appreciate you stopping by.
    Have an awesome superbowl weekend.

  • Herby’s episode should be on “Hustle”. He truly is a great role model showing determination and his ability to consistently take action!

  • Cheers for the shout out bud and was awesome seeing you again. Glad you could make it. Gary over delivered as always and The Phat Startup nailed it again with an awesome event! Enjoy the weekend with the family bud! Kawula

  • Jared Easley

    Thank you for the generous mention Herby! We need to finally catch up. I want to interview you if you are open to it!