In order to understand Craig, you have to understand his vision. You see this isn’t about Craig. It’s not about the money, or to be noticed. Craig learned many years ago that he has an unparalleled ability to communicate and help people want to become better. So he decided it was his responsibility to help elevate everyone he possibly could. And the goal has always been to be able to do this on a much grander scale so that he can reach a much larger audience, and make a gigantic impact. Craig believes that while people are not broken, their frames often are. He alters their map of the world and revamps their mindset, thus leading to unbelievable breakthroughs in all facets of life.
Please tell us a little bit about your company – what is Cultivate Lasting Symphony all about?
Great question. What my company, Cultivate Lasting Symphony, does is as follows. We help facilitate breakthroughs for our clients and students in all areas of life. We revamp the mindset because, at CLS, our mantra is this, “people are not broken, but their frames often are.” We redesign their map of the world, and thus, we change their entire reality because your map of the world is your understanding of the world, not the world itself. By expanding your map, you expand what’s possible for you in life.
Tell us a little bit about your background and how you started your company?
My background consisted of building two 8-figure businesses from the ground up with no prior experience. Of course, with every journey, there are ups and downs. I have certainly had my fair share of setbacks, which is something that I don’t shy away from, in fact, I embrace obstacles. From all the experience I gained between business and running 4 marathons last year, I cultivated a tremendous amount of tools and techniques. When the pandemic happened, it gave me something I haven’t had in 10 years. A moment to pause, reassess, and really take a good look at where I was headed. I know this is going to sound spiritual, but I began to hear the whispers and the writing was on the wall. Finally, I was able to see clearly. I took the thing I absolutely loved in life and made it my life. To help people. And so I began Cultivate Lasting Symphony (CLS) which is a play on my initials. I put out valuable content that taught the audience how to generate that edge in life, that lasts forever. I launched back-to-back sold-out coaching programs and the rest, as they say, is history.
What are your plans, how do you plan to grow this company?
I want to say this as humbly as I possibly can. The proof is in the pudding. The world has gravitated toward the CLS message. I think they see that I’m humble, relatable, real, raw, and authentic. I legitimately just want to help everyone and make the world a better place, as corny as that may sound. When I began CLS, the first strategy I took was to look 3 years down the line where I see this thing going. And the answer is this, I want CLS to be the biggest thing the world has ever seen. I want the core message to reach every single human being on the planet. And I say this respectfully, bigger than the Tony Robbins of the world. From there. I reverse engineered my strategy and I began taking on 1:1 coaching clients. The snowball effect began to occur.
What were the top mistakes you made starting your business and what did you learn from it?
This is a tough question for me because I feel awkward with the response I’m about to give you. I did a lot of homework. I sharpened the axe as I like to say and studied the successful people in this space. I saw where they had mishaps and were forced to rebrand and begin again. So, although I am fully prepared and embrace all obstacles and potential struggles that come my way, I am very humbled to say, everything up until this point has worked. Most importantly, my clients are manufacturing BIG breakthroughs.
How do you separate yourself from your competitors?
This is an important question and I appreciate you asking it. The way I separate myself from every other human being and competitor is this. I’m not scared to show the world my true, raw, real, authentic, and vulnerable self. What you see is what you get. I don’t pretend to be someone I’m not. I am Craig Landon Siegel. I’m weird and I have an unorthodox approach. I understand that I’m an acquired taste. I may not be everyone’s cup of tea, that’s totally fine. What matters most to me is that my clients and the people I interact with get results.
What is one thing that you do daily to grow as an entrepreneur?
In three words, sharpen the axe. What do I mean by that? It means journaling, reading, learning, growing, and networking. And making sure I am never the smartest person in the room. I have absolutely no ego. I am always working on myself and absorbing as much valuable information as I can. I combined all that with my maniacal drive and as a result, I believe in my heart of hearts, that I cannot be stopped as an Entrepreneur.
What are three books or courses you recommend for new entrepreneurs?
This is an easy answer. Number one being The Moonshot Masterpiece Experience, of course ;).
The second choice for me personally would be The 48 Laws of Power. This is a great book that dives deep into history on how the greats and conquerors achieved massive success with rules that I believe still apply to today in business. It is a clever perspective and it gives an abundance of strategies and organized tactics to be great at business. Being successful in business is a skill that you can develop.
Another book that I absolutely love that I think is a necessity to deal with the inevitable obstacles that come our way is The Power Of Positive Thinking. In order to achieve massive success in any facet of life, you’re going to need to have a positive mental attitude. You have to be optimistic. This way you can embrace challenges with a creative and excited perspective. So just to be clear, with the positive attitude and the strategic history lessons, I feel one has a great shot at being successful. All of these things are cultivated in my program which is why it continues to sell out and be so successful. And I say that as humbly as possible.
If you only had $100 dollars to start a new business, knowing everything you know now, how would you spend it?
This answer for me may come across as weird, but I think it’s relatively simple. I would buy a cup of coffee and I would buy a notebook. I would begin to journal and I would utilize the project moonshot that I teach in my program. I would very simply put pen to paper and organize my three-year vision on where I want this business to be. From there, I would begin to work backwards and reverse engineer my strategy until I got all the way to step one. With this newfound clarity, I would begin to take action and I would execute.
How can we get in touch with you?
- Instagram: @CraigSiegel_CLS
- YouTube Channel: Craig Siegel
- Facebook: Craig Siegel
- Website: Cultivate Lasting Symphony
And my personal favorite, The CLS Experience Podcast, wherever you listen to Podcasts. Be sure to subscribe 🙂
