Daniella Green from Houston, Texas is a highly sought after career strategist/coach to women who want to move up the ladder & understand exactly how to negotiate in the tech, oil & gas industries. She also works with small businesses in tech, oil & gas who are seeking market strategy and how to align with the corporations they seek opportunities with.
Her clients are typically women who are trying to transition into senior leadership/leadership roles in a male dominated spaces. She has made it her mission to dedicate her time to assisting other women of color in finding the confidence to advance their careers & businesses.
Her company Slaypedia was created due to her understanding of the lack of resources available to people of color as it pertains to advancement in the tech world, oil and gas. Her entire platform is dedicated to empowerment, inspiration, and motivation.
What is Slaypedia all about?
Slaypedia was created due to my understanding of the lack of resources available to people of color as it pertains to advancement in the tech world, oil, and gas. My entire platform is dedicated to empowerment, inspiration, and motivation. I have worked closely with developing and helping minorities advance in executive leadership at companies like ConocoPhillips, Viacom, Shell Oil, and the Amazon partnership program, helping minority owned companies secure business with them. I have worked with The Haiti Medical Grant Programs and South Africa’s Black Economic Empowerment (BEE) to help in the advancement of black engineers in the gas & oil world.
I am the creator of the trending podcast Slaypedia: The Wall Street Chick which has over 250,000 subscribers on Pandora, Spotify, Apple Podcasts, Apple TV, Google Play, and iHeart radio. I created a masterclass which is often sold out titled “$200K Career Blueprint” which helps women seeking to move into leadership roles in tech, oil & gas.
Slaypedia: The Wall Street Chick breaks down the strategy and habits of the most powerful and wealthiest people in the world and dissects the most successful launches of small businesses in tech, oil, and gas with the latest information in Wall Street Journal. Breaking generational curses and scarcity mindsets by bringing wealth and building conversations to the black and brown community.
Tell us a little bit about your background and how you started your company?
At the young age of 23, I began a fast-paced climb to the top in the oil and gas industry before branching out to pave the way for many women just like her to come following behind. As a woman of color, educated, driven, and with a desire to constantly get more out of my career, I know first hand of the complexities that women of color face and women in general. She has made it her mission to dedicate her time to assisting other women of color in finding the confidence to advance their careers & businesses. I created her platform to help eliminate the guessing games, the fear of not knowing “how”, and to teach minorities how to win in the “Good Ole Boys” world. I saw a way to bridge the gap and accomplish her goals in predominately white male industries and is assisting women all throughout the world in attaining their career goals.
What would you say are the top 3 skills needed to be a successful entrepreneur, and why?
- Patience because there is a journey that you will go on as an entrepreneur and you need to trust that process.
- A clear vision to ensure that your intentions for how you want to evolve in your business is clearly defined.
- Understanding that sacrifice is essential in the beginning to fulfill your dreams.
What are your plans for the future, how do you plan to grow this company?
My plans for the future are to continue to grow my platform and I would like to publish a book.
How do you separate yourself from your competitors?
I tell my story because it is unique and specific to me. I have been in the positions that my clients have been in and want to be. Due to that, I can speak from my own personal experience and perspective providing my clients with an authentic and genuine approach to helping them achieve their professional goals.
What were the top three mistakes you made starting your business, and what did you learn from them?
Listing all my services as is versus how my services impact you and how I problem solve. I learned that by showing the skill set that I have and how I can help others accomplish their own successes and goals, I was able to allow people to visualize what we would accomplish together.
I also did not have a solid process in place when I originally started and now I have implemented that. Previously, I would get overwhelmed quickly when I was onboarding new clients. Separating my time from free content to paid content.
You have to have some boundaries because the free content is important but I want to also encourage people to work with me individually as I will be able to benefit them even more if they pay for my services.
Tell us a little bit about your marketing process, what has been the most successful form of marketing for you?
I market myself by telling my story. I worked my way up from the bottom in Corporate America and was able to hold leadership roles as I progressed. I can connect to my audience and clients on a more personal level, and allow them to understand that my page and platform is a safe space for me to discuss my experience being a woman in leadership in Corporate America.
What have been your biggest challenges and how did you overcome them?
I had to learn what works for me in planning my schedule. I read a lot of books that told me to start my day at 5 AM but I knew that my working rhythm, was more successful during the evening hours. I had to find what worked well for me and when I was going to be most creative to bring my ideas to fruition.
If you started your business again, what things would you do differently?
I wouldn’t do anything different. I feel so empowered that I was able to take this route and shift from Corporate America into being an entrepreneur. I have moments that I miss the consistency that Corporate America provided but I would never change the path I chose because this feels the best and I am following my passion and serving my purpose.
What are the top 3 online tools and resources you’re currently using to grow your company?
- Linkedin-It doesn’t just allow you to search for employment, it connects me to professionals.
- Facebook-I have built my community there and share my Lives and Master Class sneak peeks.
- EverNote-Online journaling is something easy for me to do because I can jot down my thoughts while I am on the go.
What’s a productivity tip you swear by?
I like to write things down because it helps me to map out my ideas. It gives me a sense of direction and allows me to stay aligned to my purpose and goals.
If you only had $1000 dollars to start a new business, knowing everything you know now, how would you spend it?
I would spend it on marketing. I would utilize the money to find an Assistant and I would book a lot of gigs on Fiverr.
What helps you stay driven and motivated to keep going in your business?
The fact that I know that this is actually changing the trajectory of people’s financial future for themselves and their families. I help people to push salaries to 200K and above. Being able to successfully watch them succeed in their professional careers is extremely rewarding.
What is your favorite quote?
I listen to a lot of hip hop songs for inspiration.
I do love this quote though from an Unknown source:
“Too much respect for other people’s opinions will make you devalue your own and not trust your own instincts.”
I love this quote because as much as we love our families and friends too much respect on their opinions can sway you from your purpose.
What valuable advice would you give new entrepreneurs starting out?
To not focus so much on what other people are doing but what works for you.
How can readers get in touch with you?
You can follow me on all social media channels @slaypedia. You can also email me at slaypedia@gmail.com
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