Laura Borland: Gladversity

Laura Borland

Laura Borland is a business owner who started this project with the goal to help people realize our most difficult hardships can turn into our biggest blessings if we simply embrace each lesson.

What is the overall message you are trying to share with your readers?

The overall message is that adversity is an inevitable part of life. It comes in many ways and different degrees of severity, but how we choose to approach how these challenges affect your outlook. These 40 stories prove that being optimistic, with an attitude of gladness, is the best way to conquer adversity.

What were the top three mistakes you made publishing your book what did you learn from it?

The top three mistakes I made when publishing this book were: 

  • Not being realistic of the time it would take for approval on the various platforms
  • Not being airtight and nuanced about the niche. 
  • That with any resubmissions to fix typos or formatting restarts the approval process again. I learned that for my next endeavor, I will slow down to triple-check the content so that we can submit once and not miss out on sales due to resubmission approvals

What must happen for you to consider your book(s) a success? and when do you predict it will happen?

I will consider this book a success when it shows up on the first page of Amazon for books of inspiration in this niche and it is ranked in the top 1% of books on Amazon. I anticipate we will get there by Q2 2021

What advice do you have for new authors who want to write and publish their first book?

My advice for new authors is to not overthink the process. Tell your story in a conversational way as if you had to give a talk or testimonial to a group. It makes it significantly easier to read and connect with your message.

What is the one thing you wished you knew before publishing your first book?

Since this was a compilation book with multiple contributors, I expected everyone to adhere to my timelines, and honor their initial Agreement. A few did not submit a story, and in fact, the night before submitting for publication, one contributor asked to have her story pulled. It was a mad scramble to find another story at the last minute. Fortunately, a friend sent his story 15 minutes after that cancellation, even though he had initially declined to participate. I wished I knew then to just trust the process. It always works out

Can you share some of the marketing techniques that have worked for you when promoting your book?

The best marketing technique that I’ve used is the multiplier effect of having each one of the contributors plug the book with their social media network. This is saved us a tremendous amount of money and advertising and gave us an initial boost when we first started.

What are three books or courses you recommend for new authors?

The courses, I would recommend are: PublishDrive, Kindle Cash Flow Secrets, and Self-Publishing school

If you only had $100 dollars to write, publish then promote a new book, knowing everything you know now, how would you spend it?

With $100, I would only publish with Amazon, use their free ISBN, spend the $100 on Facebook and IG ads (you’re never sure who’s seeing your ads on Amazon)

How can we get in touch with you?

  • Website: Glumtoglad
  • laura@glumtoglad.com
  • 7544226842

Laura Borland Book: Gladversity

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Opinions expressed by interviewee participants are their own. 


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