Leandre Larouche is the CEO and founder of Trivium Writing , a company dedicated to helping individuals to write painlessly and so that the world never forgets them. Leandre was born to French-Canadian parents in the province of Quebec, Canada. Growing up, he did not speak English, but he knew that the English language was his ticket to more and better opportunities. Leandre attended Concordia University in Montreal, Quebec, where he studied English literature and professional writing. There he worked for three years as a writing assistant. His job consisted of helping students master the writing process, improve their writing skills, and get more confident with their ideas. Working at the writing center helped Leandre realize what people actually need to improve their writing.
While still working at the writing center, Leandre began developing simple, digestible frameworks to teach writing to those who struggle with it. By doing so, he laid the groundwork for the Trivium Method, the methodology he teaches to his Trivium Writing clients. After graduating from Concordia University, Leandre worked as a French language assistant at Lycoming College in Williamsport, PA, on a Fulbright fellowship.
Please tell us a little bit about your company – what is Trivium Writing all about?
Trivium Writing was founded to help individuals write the way they’ve always wanted and to do it effortlessly. Most people understand the business and personal development value of writing, especially a book, but they struggle with the craft and they procrastinate. Trivium Writing’s philosophy is that no one is born a great writer and anybody can become one. All we need are the right frameworks to learn the fundamentals and the accountability to finish our project.
Tell us a little bit about your background and how you started your company.
I was raised speaking French in a small town in Quebec, Canada. Early in my life, I realized I wanted to be a writer. But not only that, I wanted to be a writer in English because I knew it would afford me more opportunities. My goal didn’t make sense to most people because it isn’t obvious that you can simply dedicate your life to another language and culture. Regardless, I studied English literature and professional writing at Concordia University (Montreal), where I also worked at the writing center. At the writing center, I realized that people from a variety of disciplines struggle deeply with the process and that the way writing is taught in school is insufficient. I began developing easy, digestible frameworks to beat writer’s block and to help people write compellingly. After graduating from Concordia and working at a liberal arts college for a year, I founded Trivium Writing to serve those who want to become compelling authors and write books.
What are your plans, and how do you plan to grow this company?
I am currently growing the client base and building a team to support the company’s growth. The goal is to become omnipresent and to be the world’s premier writing coaching/consulting business. Trivium Writing’s primary market is individuals who have ideas, a message, or expertise they want to put in a book, but its goal is to share the message that we are all writers. Eventually, Trivium Writing will be partnering with large businesses and academic institutions to share the importance of good writing and strategies to become better writers.
What were the top mistakes you made starting your business and what did you learn from it?
When I first started my business, I thought I could do it on my own and make it. However, I didn’t even realize the potential my business had. I was also doing everything in the wrong sequence. I was building a course without having validated it first. Thankfully, I invested in a business mentorship program, which put me on the right track and avoided costly time-consuming mistakes.
How do you separate yourself from your competitors?
Most book coaches treat writing a book simply as a business, and they commodify the book. Writing a book is a form of personal development as much as it is a business. When working with clients, I make sure they grow in the process. I make sure they not only write the best book they can, but that they also get more clarity about their value and expand their horizons.
What is one thing that you do daily to grow as an entrepreneur?
I read from a document that outlines who I am and what I stand for, and I reflect deeply on the person I need to become to reach my goals. I journal and write extensively about my life, where I came from, and where I am headed.
What are three books or courses you recommend for new entrepreneurs?
- Blue Ocean Strategy – W. Chan Kim – Renée Mauborgne
- Atomic Habits – James Clear
- The Consultant Next Door – Taylor Welch – Chris Evans
If you only had $100 dollars to start a new business, knowing everything you know now, how would you spend it?
I would buy a few online tools and memberships to take care of logistics (e.g. taking calls and payments), and I would do 1:1 coaching on Zoom. This requires next to no money.
How can we get in touch with you?
- Facebook & LinkedIn (Leandre Larouche)
- Instagram (leandre_larouche)
- www.leandrelarouche.com
- Trivium Writing
