Nic McLaughlin, known for his philanthropy endeavors, celebrity guest anxiety podcast, “Welcome To The Goodlife” and real estate marketing company, The Realtor Rocket, is one of the up and coming innovators to watch in the real estate industry. Having redefined the needs of the realtor, Nic has already left an imprint on the future of the real estate industry. Nic has been fighting hard to give the realtor more time to work in the areas they actually want to, while leaving all the tedious and time-consuming work to be handled elsewhere with ease.
Please tell us a little bit about your company – what is The Realtor Rocket all about?
The Realtor Rocket was founded with the purpose to expand on strongly unique attraction and connection methods that could save realtors up to nearly 60% of their workday, getting them 10-20 pre-qualified appointments, while having a greater impact on their leads in ways the industry has been lacking creative innovation for years.
Tell us a little bit about your background and how you started your company?
As a philanthropist, I’ve done all I could to make every room I step into a better place. After noticing my realtor friends constantly complaining about how sick and tired they were of marketers trying to spam and scam them, I had three questions that came to my mind before leaping into the industry:
- How can I create a healthy and authentic way to communication process with realtors?
- How can I help them get more quality leads than they’ve ever experienced?
- And lastly, how can I take as many tedious parts of being a realtor, out of their hands for them so they can just focus on just taking the appointments and socializing with the customer?
After working with Partners Trust, Compass, Rodeo Realty and KW for a decade in I shifted all my focus in solving these problems. It started seeing some major results almost immediately.
What are your plans, how do you plan to grow this company?
My plan to grow this company is to truly create a connection with each and every realtor. I’m not looking to spam them with billions of emails, but instead, I want to personally connect with them myself. What has really built a strong reputation for me in my last business was this one simple concept; there is no b2b or b2c, only p2p, (people to people). What realtors need now more than ever is personal connection, because they want to know they will be taken care of by who they’re working with.
What were the top mistakes you made starting your business and what did you learn from it?
I made one mistake when I started this business. The one mistake I made before starting was assuming realtors were so “go-getter” and time conscious that I thought they may push back on attempting to connect. But just like anything else in life, you are in charge of creating your environment and you give people permission how to treat you.
After speaking with an incredible amount of realtors, I found myself pleasantly surprised to find that most of them were actually some of the most personal, caring and motivated people that I’ve ever met. All they ever wanted was for marketers to stop treating them as robots with wallets and to just have empathy for them as human beings first.
Once I took that to heart, I started getting meetings almost every single day within the first months. The best part was, I realized how much I actually loved connecting with them about their goals. That connection motivated me to push even harder to give them what they needed most in their business and because of it, I’ve built my system that has been an absolute game changer for them.
How do you separate yourself from your competitors?
There are two powerful things I focus on that separate my business from others. The first important thing I do is handle a ridiculously incredible amount of the lead generation process for them. Yes, that means creating the ads, following up with the leads for 180 days via text and email, scrubbing them with a 7 step scrubbing process and finally, booking the appointments for the realtor. This way, we can save the realtor up to 5 hours a day of work, while booking them 10-20 pre-qualified appointments that are more than ready to go. Our proven process has booked realtors 1-5 clients a month pretty much in their sleep.
The second important thing I do is to keep my communication with the realtors genuine, authentic and vulnerable from the very beginning so when I book them, they know for a fact they’re working with someone that’s going to fight for them tooth and nail, opposed to someone just trying to make a quick buck by spamming the heck out of their inboxes and voicemails.
What is one thing that you do daily to grow as an entrepreneur?
One thing I do daily to grow as an entrepreneur is to give. Yes, I know how cheesy that sounds, but nothing brings me down to earth, inspires my own authenticity, takes the pressure off what I think I’m “supposed to do right”, reminds me of what I’m fighting for and brings purpose to my life more than giving to others in some way. Who we are as entrepreneurs is only the reflection of who we are as people first. I don’t focus on being an entrepreneur or a business owner; I only focus on being a more valuable person. Doing creates a habit to remember how much people are human first, and job roles second.
What are three books or courses you recommend for new entrepreneurs?
I’m going to name off 2 books and 1 course that I think would bring some major support to entrepreneurs:
- Book – The first book I’d suggest reading that is applicable in relationships with anyone, negotiations, and when looking to better understand and communicate is, “Getting To Yes” by Roger Fisher and William Ury. Listen, like I said earlier, if you want to be a better business person, build your personal skills. This book will make you a master at communication and giving others what they want. Setting up a win/win scenario will only put you 3 steps ahead of the competition and 10 steps ahead of the problem your client or audience need help with.
- Book – As much as I’d like to put my own book on this list, it’s still in the works. So as a good balance of entrepreneur and advocate of self-improvement, I’ll make the second book something business, but a bit more personal. I’d suggest reading, “Start With Why” by Simon Sinek. It’s probably one of my all-time favorite books. The book has taught me to always keep connected with why I do what I do, rather than what I’m doing and how it should look. The genius within us lies inside why we connect, not what it looks like when we’re connected.
- Course – I know this is somewhat of a plug, but genuinely, my PR manager’s online course, “The ACT Method” by Zurlia Servellon, has taken me from being a little unsure of myself and my brand, to specifying everything I needed to ask myself. Without her course, I wouldn’t have gone anywhere near the direction I did and it has made a huge difference in how I market and brand myself with my audience. The course is pretty inexpensive, short and to the point. Overall it’s a great course for starting a business or updating your marketing. This has helped me get on articles by Medium, Thrive Global and Wall Street Select.
If you only had $100 dollars to start a new business, knowing everything you know now, how would you spend it?
I want to leave off with this important note, the better you get at making big moves without needing money to establish your business, the craftier, more creative and wiser you’ll be as a business person. Build your skills in trade-offs, build your communication, learn emotional intelligence, and don’t just rely on books, exercise what you learn with action.
Personally, I’d use that $100 to invest in an experience or 2 that can seriously leap me forward into how I will solve the problem of the customer. This can be by taking an online course, buying a few books and putting them into action, paying a mentor that’s a year ahead of where I want to be, experimenting with ads or upgraded ways to reach out to people, offering to buy a ton of people coffee to network or getting creative in a way that will support the vision of the customer.
But here’s the most important piece of information; all these things can give you the tools to be a stronger entrepreneur, but only using those tools through action from experiences will take you where you want to go. Think of it as you being the captain and the tools being your ship. Yes, you want to build the strongest ship you can, but the only the captain has the ability to take give the ship endless possibilities in direction.
How can we get in touch with you?
Visit my company site and get a free “ultimate seller checklist” to help you with your leads: therealtorrocket.com
- Follow me on Instagram @Nic.goodlife
- Support me on patreon or listen to my podcast: nicmclaughlin.com
