Purdeep Sangha, widely known as “The Strategist For Businessmen” teaches men how to become THE COMPLETE MAN. He dedicates his professional life to help men grow their businesses massively, increase their fulfillment in life and improve their relationships with their family. Purdeep is often sought out for his expertise in business growth, male leadership in the modern world, and the neuroscience behind human potential.
He is the founder behind the movement of men becoming mindful alpha males- men who experience complete victory and have it all. Purdeep is an award-winning author, entrepreneur, speaker, podcaster, business coach, husband, and father and has mastered the difficult act of balancing a successful business alongside a happy family.
While his impressive client roster includes clients with nine-figure businesses, one of the richest men in Canada and celebrity entrepreneurs, Purdeep’s motivation is rooted in the teachings of his late father, an immigrant entrepreneur who built a life for himself amidst many struggles. Purdeep dedicates his time to helping other men achieve complete victory and spending time with his wife and two children.
When he’s not podcasting or working out, Purdeep can be found learning new things and spending time outdoors with animals.
What is Sangha Worldwide all about?
Sangha Worldwide is a global consulting and coaching firm specialized in working with businessmen from all walks of life. We are on a mission to help family-oriented businessmen including executives, entrepreneurs, business owners, and professionals achieve ultimate victory in all aspects. From business to their relationships to fatherhood. Our focus is on providing men the knowledge, tools, and systems to perform at their highest potential, achieve all of their dreams and aspirations, and be fulfilled with every area of their life.
We use a holistic, comprehensive, and scientific approach in coaching men in business and human potential acceleration. We draw on proven business strategies, neuroscience, performance psychology, and ancient teachings to help men get results beyond what they expect or can even imagine.
Tell us a little bit about your background – how you ended up in this career?
I grew up as a son of immigrant parents. My dad came here from India with $11. My parents’ sole purpose was to provide my brother and me with the best lives they could. They pushed us to work hard and get an education so we wouldn’t have to struggle as they did.
I worked so hard as a kid that I was allowed to manage employees at the age of 16. At 17, I also became a personal trainer and was a tutor throughout high school and university. I studied brain science and human potential at a young age and always outperformed my peers. I realized that there was a formula for enhancing my performance and achieving my goals.
In my teen years and as a young adult, I was always trying to help my dad. He was a great family man, but he struggled with alcoholism. In my journey with him, I studied the dynamics of men, relationships, and society. I was obsessed with understanding why men behave a certain way, what makes them “successful” and what holds them back.
Later, I went to multiple business schools and worked in the corporate world. I was a successful executive before I decided to leave and start my own consulting and coaching firm. I left for two reasons.
- First, I was tired of my life and wasn’t happy. I felt like I was living how others wanted me to live but not how I wanted to live.
- Second, I realized that there were a lot of other men out there who needed professional coaching whom I could help.
Because of my background in business, neuroscience, performance psychology, and understanding the male psyche, I was able to help men get dramatic results. I decided to double down on working with businessmen specifically, to help them excel in their business and personal lives and I haven’t looked back. It’s my mission in life.
What was the biggest problem you encountered starting up and how did you overcome it?
My biggest problem was narrowing down my market and who I wanted to serve. Because I have a broad skillset and experience, I bounced around in different areas. It wasn’t effective because I wasn’t establishing authority or brand in any one specific market. I kept ignoring the signs from the market. There was a huge need for coaching specifically for businessmen and not just for business but more of a 360 approach for their entire lives. When I followed what the market needed versus what I wanted to deliver, my business grew immediately.
What are some of the Do’s and Don’ts of being a business/success Coach?
Do’s:
- Find a market that has a problem
- Work with people you enjoy serving
- Say “no” to clients who are not a good fit
- Focus more on your marketing than anything else in your business
Don’ts
- Work strictly for the money. There must be a bigger mission because money gets boring after a while
- Think that clients will come to you without you doing anything. You have to continuously market yourself even when you have an established brand
- Focus on being the best. The best don’t always make the most money. The ones who market themselves the best do.
- Compare yourself to others. Be aware of your competition but if you’re constantly comparing yourself, you’re setting yourself up for failure. There will always be someone better.
Do you have any other projects or businesses you are working on?
We’re currently working on a project that focuses on helping men get into “The Complete Zone.” It’s where men often perform at their highest potential. They can easily double, triple, or quadruple their results and impact. Right now, there’s some information regarding this topic in the market but it’s not easy for people to understand unless they have a science background. Our goal is to simplify it so that any man can pick up our guide and within days, accelerate their progress.
How do you stay driven and motivated to keep going in your business?
I always go back to why I do this in the first place. My father built a life for us from scratch. But he also struggled along the way. He didn’t have the guidance he needed to live a fulfilling life. He worked hard, made money, and had freedom but he was never truly fulfilled. His goal was to hit age 65 and finally tell himself that he did it. He raised a happy and successful family and built a good business as well. His alcohol addiction escalated his diabetes which eventually led to his heart attack. He died at 64 and a half, alone, working.
I see men operating this way every day. They work their tails off to provide their families with everything they can. However, they struggle and do it in silence because that’s what strong men are apparently supposed to do, based on our society. I ask myself “How would my dad’s life have been different if he had guidance from a professional?” This is what keeps me going. I don’t want to see any man struggle unnecessarily. With a few small tweaks, their lives can be drastically improved. I feel this is my path in life.
What is the one thing you wish you knew before starting your career as a coach?
To not focus so much on my skills. I spent way too much time sharpening my expertise thinking that I had to be in the top 1% to be successful. I kept comparing myself to the big names like Tony Robbins, Robin Sharma, etc. As a result, I didn’t focus on marketing as much as I should have. If I had known better, I would’ve focused more on developing a brand than trying to be the best.
What has been your most effective marketing strategy to gain new clients?
Be bold. No one wants to hear boring stuff. I am bold enough to say what men are thinking in their heads but don’t openly say. When men hear what I say, they automatically connect with it because that’s how they feel. I’m able to share my personal experiences along with the experiences of my clients.
Hearing another man speak about his problems allows men to let their guard down and permit themselves to get coaching. I know the men who I serve, almost inside and out. I know their pain and struggles. I just share what’s on my mind, and my audience and clients connect with it because I’m being genuine. I don’t use any sales gimmicks. I have a true desire to help men live more fulfilling lives, and they feel it.
When is the ideal time for a new entrepreneur to hire a business coach?
Immediately! A good business coach can save you a lot of time, money, and resources that could easily go to waste. You have a finite amount of resources at first, and you want to use them wisely. It’s all about opportunity cost. Every decision you make counts. A business coach will help you make more effective decisions and also avoid the bad ones. The concept of “failing” is overrated. Yes, you can learn from your failures, but why waste your time failing when you don’t have to. A new entrepreneur has less cushion for making mistakes.
What is your definition of success?
My definition of success means living life on my terms. Doing the things I want to do versus have to do or be forced to do. I’m only going to live this life in this form once, therefore, I’m going to make the most of it. Every man has a self-definition of success or at least should have. I believe each man must choose what that means for him and not be influenced by others.
What are three things most clients have in common?
- They want more – They feel as though something is missing or they are incomplete in some way. They may have everything on paper that men want but inside they feel there is something more out there for them.
- They want to live to their full potential – Every man wants to be a superhero in some way. Whether that’s a hero to ourselves, our family members, or others. These men want to go beyond living an average life or just getting by.
- They’ve put their egos aside – It’s not easy for men to ask for coaching. It requires letting go of their egos and permitting themselves to work with someone who has the skills to help them. As men, we think we’re supposed to do it alone. But most of my clients understand they’ll get much further ahead, much faster, by working with a professional.
What’s your best piece of advice for people who are just starting their coaching business?
Treat it as a business, not just coaching. Coaching can very easily become personal. Yes, you’re in it to help people but you need to be making money as well. If you structure your business appropriately, you can make a lot of money. When you make more money, you can help more people. Typically, coaches go in to make money but their business is structured more towards helping others. They built it in reverse. There’s nothing wrong with making a lot of money in coaching. In fact, you deserve it.
What is your favorite quote?
The best way to predict your future is to create it.
– Abraham Lincoln
How can readers get in touch with you?
I’m more than happy to connect on most social media channels and my two favorites are Instagram and LinkedIn. Look out for @purdeepsangha and feel free to send me a message. I’ll personally reply as soon as I can.
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