Taylor Morgan is a Holistic Lifestyle Specialist who helps entrepreneurs maximize their health, happiness, and productivity so they can optimize their work-life balance while continuing to scale their impact.
What is The Captain’s Lifestyle all about?
The Captain’s Lifestyle Program is a 90 day, 1-on-1 lifestyle optimization course for entrepreneurs. Throughout the program, we cover the 6 pillars of human performance: mindset, sleep, communication, nutrition, exercise, and biohacking and how they all relate to better health, happiness, and productivity.
Tell us a little bit about your personal background – how you ended up in this career?
Before becoming a high-performance coach, I was just a young kid with a big ego in the Marine Corps who loved to cause trouble, almost completely disregarding anyone else’s feelings or how my actions might affect them. I thought the world revolved around me and would only think of myself. I would go out drinking every other weekend and often drive back to base drunk, sometimes really drunk. I don’t know how I got away with all of it. I was not being productive with my time.
After my “accident,” when I broke my ankle while I was drunk, I completely turned my life around. I began learning everything I could about human performance and lifestyle optimization. I started reading (which I always despised), listening to educational podcasts, and taking online college courses. I even gave up drinking for nearly two full years. Now I was being recruited to be the head coach at the biggest CrossFit gym in Saudi Arabia. It was there where I realized that I wasn’t fulfilled and set out to make an even bigger impact through my state-of-the-art program.
What was the biggest problem you encountered starting up and how did you overcome it?
I didn’t know how to turn my knowledge into a profitable online business. I went through two online business coaching programs to make sure I was doing everything right. I continue to use a business coach to this day.
What are some of the Dos and Don’ts of being a business/success Coach?
Do: Ask good questions. Don’t tell your clients what to do, ask them what they think they should do. A lot of the time, they come up with the solutions themselves. That way, they’re more likely to follow through because it was their idea.
Do: Surprise your clients. Send them little gifts on their birthday, send them a Christmas card, promote their business. Any little random acts of kindness go a long way in showing that you care about them.
Don’t: Miss coaching calls. Yes, I’ve done this. The client will always say “It’s okay!” but it’s not. It shows that you weren’t prioritizing them. I made up for it by clearing my schedule so they can reschedule whenever they are free instead of having to work around my call times. I also give them an extra call whenever they want it.
Don’t: Prescribe before you diagnose. A good doctor won’t prescribe you medication without first fully understanding what’s going on. The same goes for coaches. Don’t assume you know what your clients need. Everyone has different circumstances. Learn everything you can about their situation before “prescribing” anything.
How do you stay driven and motivated to keep going in your business?
Something that helps me in particularly challenging times is thinking of who needs me to show up. Yes, I’m in business for myself, but my clients are the ones who truly benefit from my work. If I were to give it up or not give my best effort, they would be the ones who suffer. And I won’t let that happen.
What has been your most effective marketing strategy to gain new clients?
Word of mouth advertising from past clients yields the highest success rate. Because when they talk to their friends about my program, it’s coming from someone they know, like, and trust, not some shady Instagram DM. I offer all of my past clients $500 for every referral who signs up.
When is the ideal time for a new entrepreneur to hire a business coach?
I believe entrepreneurs should have some type of coach 100% of the time. Whether it’s a business coach, lifestyle coach, success coach, whatever. Having a coach is one of the most beneficial things you can do for yourself, and a good coach provides a better ROI than anything else. But more specifically, you should hire a coach anytime you’re facing a problem you either don’t know how to solve, or you don’t want to spend all the time learning how to solve.
What are some of the reasons you would refuse working with a client?
I only work with clients who are 100% committed to success and transforming their lifestyles. No half-assing in my program. They have to be willing to be coachable. I can teach all the information in the world but if they aren’t ready to implement anything, they won’t change. To be accepted into my program, clients also must want to improve for reasons other than themselves. I don’t help anyone who wants to succeed purely for selfish reasons. They have to want to give back to, or benefit other people and the environment in some way, shape, or form.
What is your definition of success?
I define success as making constant progress (excellence) while loving the process (happiness). Money doesn’t matter if you’re not happy. Physical health doesn’t matter if you’re not happy. Status doesn’t matter if you’re not happy. And a big key to happiness is constantly improving yourself, those around you, and the environment. Therefore, in my opinion, Success = Happiness + Excellence.
What are three things most clients have in common?
Almost all of my clients come to me with inadequate sleep, excessive stress, and are “too busy” to do anything about it.
What’s your best piece of advice for people who are just starting their coaching business?
HIRE A COACH! Don’t try to do it yourself. You’ll save so much time, effort, and unnecessary stress if you have a coach who has been in your position and can show you a better way to do things.
What is your favorite quote?
This is a hard one, as I have many. I’ll give you the one I heard personally that really helped me get through a physically and mentally tough challenge. It was during the scout sniper screener in Okinawa, Japan. Five days of minimal sleep and nutrition, and maximal discomfort, physical effort, and cognitive tasks to see if you had what it takes to be accepted into the sniper platoon. It was on the fourth day during a particularly challenging day of training when Sgt. Henson, who was leading us at the time, said,
Everything comes to an end. And nothing lasts forever.
Those were some of the only words of encouragement we had heard that week. It helped me keep pushing forward because I knew that no matter what they put us through next, it would eventually come to an end because nothing lasts forever. That quote continues to serve me to this day. Anytime something challenging comes up where I question my abilities or whether or not I can accomplish something, I think about those words. Similarly, when things are seemingly “perfect,” I remember that “nothing lasts forever.” This keeps me humble and level-headed because I know that almost everything can be taken away from me in an instant.
How can readers get in touch with you?
I put out most of my content on Instagram. I’m also active on LinkedIn, Facebook, and TikTok (@the_captains_lifestyle). My website thecaptainslifestyle.com talks about my program and you can subscribe to my podcast (The Captain’s Lifestyle Podcast) to learn more about maximizing your health, happiness, and productivity. I’m also starting to put out more long-form content on YouTube (The Captain’s Lifestyle).
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